tbayInSeason.ca was launched by the Thunder Bay + Area Food Strategy in February 2021 in place of the Get Fresh! Guide, a print publication formerly issued by the Thunder Bay District Health Unit.  The website serves as a comprehensive online directory, helping consumers and procurers connect with local farmers and food processors working with locally-grown ingredients.  The directory also includes listings for retailers, restaurants and caterers working with local products.

As a way of promoting the directory and encouraging people to find ways to integrate locally-produced foods into their home cooking, the Food Strategy released a series of 12 short cooking shows starting in July 2021.  Each tbayInSeason show features a local chef cooking a meal using locally sourced ingredients.  tbayInSeason.ca now hosts a Recipe Box featuring the 12 monthly shows along with collections of written recipes and seasonal  calendars describing the variety of products available each month.  Each product mentioned is linked to producer listings, making it simple to find a farmer offering it.

Listings in the directory are free of charge to producers, processors, retailers and foodservice businesses that operate within 100km of Thunder Bay and meet the criteria for their category, and can be created or updated by contacting the Thunder Bay + Area Food Strategy.